Our Customers > Customers A-Z > Royal Bank of Canada
Royal Bank of Canada
Royal Bank of Canada (RBC) has 25 million accounts and handles 52 million transactions on a monthly basis. Despite the size of the database, it takes less than eight hours to run the Teradata Value Analyzer process against detail data once a month with nearly 250 business rules.
With the addition of Teradata Value Analyzer to its Teradata Warehouse, RBC was able to look more closely at customer, account and product data. Conducting cost and revenue calculations based upon millions of actual transactions rather than averages, Teradata Value Analyzer helped RBC gain a better understanding of customer profitability, which has improved by 11% per year over the past two years alone. Thanks to Teradata Customer Relationship Management solution, RBC has also reported direct marketing campaign response rates as high as 40%, compared to the industry average of 2% to 4%.
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| Teradata Solutions for the Financial Services Industry |
This brochure describes the features and benefits of making your first step the right step - to a Teradata solution, a unique suite of products and services that allows financial institutions to grow through the use of simple, yet powerful, tools.
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| TD Magazine | Industry experts weigh in on EDW |
[1Q 2004] The ability to capture and turn data into useful business intelligence—in one consolidated enterprise data warehouse—can dramatically increase a company's competitiveness and efficiency by enabling it to realize its goals through sound decision-making. Key strategic initiatives such as customer relationship management, supply chain management, business performance management, business analytics and enterprise resource management all require a single view of corporate data.
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