It's more important than ever for retailers to comprehend the competitive landscape. One key element of that landscape is a detailed understanding of exactly how competition impacts sales. Simply knowing how total store or category sales are impacted following a competitive opening isn't sufficient. Deeper analysis is necessary to adequately address the issue.

Teradata has services and methodologies to help assess a range of competitive situations. These analyses identify the key patterns and drivers of performance in a competitive environment. You can then apply these findings to improve your business.