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Podcast

Continental Airlines: Success at All Altitudes

Anne Marie Reynolds, Continental Airlines, EDW Technical Director
Reduced expenses and streamlined processes are just two of the benefits Continental receives from several of the new applications the company implemented using an enterprise data warehouse environment from Teradata. Anne Marie Reynolds, Technical Director at Continental, describes real-world examples of how they're using their Teradata Warehouse to help the company expand into the overseas market, provide increased satisfaction between reservation agents and customers, and a better process for managing misconnecting passengers.
17 minutes | MP3 Podcast
Timeline
00:23 Introduction
01:18 Application to calculate departure tax in London
03:53 Results and savings of new process for calculating departure tax
04:48 Using the warehouse to expand "Elite for a Day" program into Japan
08:17 Enhancing the reservation agents' ability to manage customer complaints and increase customer satisfaction
11:23 Using the system to better manage misconnecting passengers
14:48 The value these new applications bring to Continental
15:33 Continental's mature data warehouse


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