Overall sales revenue for Cabela's, a Sidney, Nebraska-based company reached $1.8 billion during its 2005 fiscal year, a 15.7% year-over-year increase. With new locations in Texas, Utah and Minnesota, Cabela's overall growth is increasing and its demand on data management has sky rocketed.

In 2006, Cabela's installed a Teradata Warehouse along with Teradata Retail Logical Data Model, Teradata Warehouse Miner, and Teradata Professional Services. Doing so allows data from retail stores, catalog sales and online operations to be consolidated. Teradata will help Cabela's:

• Deliver the right product to the right place at the right time
• Lower inventory and carrying costs
• Determine assortment plans based on store locations
• Streamline reporting
• Ask better questions to run better queries, and
• Be pro-active in making decisions

Larry Popps, MIS director for Cabela's says, "We anticipate communication improvements throughout our entire business as a result of this initiative, due to having a single system of record for our information and providing a single version of the truth to our decision-makers."