Teradata CRM Percentile Analysis is an interactive tool for segmenting customers into user-defined or spending allocation rankings. Marketing teams can create new segments by targeting groups of customers directly on percentile reports or chart relationships between any two relationships in standard reporting.
Teradata CRM Percentile Analysis allows you to:
- Group customers by user-selected measures
- Use the market basket feature to measure spending
- Analyze pre-defined segments or generate new customer criteria, and
- Analyze segments against a single customer segment
Teradata CRM Percentile Analysis allows you to evaluate your customers and segments in ways that are important to your business.