The Teradata CRM Personalization Rules module makes personalized marketing really pay off by giving marketers the power to deeply tailor offers as well as customer dialogues. By automating the creation of timely and relevant offers appropriate for each customer or situation, Personalization Rules enables you to optimize the communication stream by determining what will be most effective in the context of an ongoing customer dialogue.

Teradata CRM Personalization Rules allows you to:

• Build offer, message, discount and optimization rules
• Capture and automate marketing IP
• Derive individually targeted and personalized offers for each customer based on calculations of any data in the data warehouse
• Generate all fields required by a personalized offer
• Combine personalization rules with segment-based marketing to drive both 1-to-1 and targeted offers in the same message
• Easily re-use rules by modifying dates, product lists, segments, store locations, etc.
• Run rules automatically on a continuous basis so that key offer data is always available and continually updated