Teradata CRM Cross-Segment Analysis enhances marketing processes with detailed customer intelligence and the power to build complex reports with ease and flexibility. Marketers can improve their insight and communications by analyzing relationships between attributes and groups of customers.
Using Teradata CRM Cross-Segment Analysis allows you to:
- Create cross-shop, cross-sell, time comparison and other standard reports
- Analyze intersections of customer groups
- Analyze customers in existing segments or create your own
- Target customers in desirable intersections
- Create custom measures
- Use Teradata functions like sum, average, maximum and minimum measures
- Format results
- Export results
Teradata CRM is a leading analytical CRM solution with exceptional optimization capabilities being used in retail, financial, telecommunications, transportation, and e-commerce industries.
