Teradata CRM Product Affinity Analysis equips marketers to analyze product-centric purchase histories and successfully target customers, enabling your company to engage individual customers across all channels and understand their preferences, behaviors and personal interactions.

Teradata CRM Product Affinity Analysis will provide you with improved ability to:

• Plan multi-product promotions
• Evaluate customer response by product
• Measure customer shifts into promoted products
• Examine fluctuations in product or service sales
• Rank and chart product measures
• Perform cross-sell analysis for any product category
• Analyze and create new segments

Create value by understanding links and patterns between customers and the products they choose -choose Teradata CRM Product Affinity Analysis.