Register | Login

Overview

Teradata CRM Pattern Detection

Imagine market based analysis performed over time with a panoramic view of purchase patterns which can help predict future customer behavior, identify common product purchase combinations, and evaluate a product purchase at a single point in time . . . and you have Teradata CRM Pattern Detection.

Through examining patterns of activity leading up to a purchase and the activity that follows it, Teradata CRM Pattern Detection provides you with the capability to find a predictive path and better understand your customers' behavior.

Teradata CRM Pattern Detection:

  • Analyzes data patterns to offer predictive insight
  • Allows marketers to select the intervals to be analyzed as well as the number of days in the interval
  • Extends market basket analysis across purchases over periods of time using any level of the product hierarchy and any product in the database
  • Compares two different pattern detection analyses in side-by-side charts
  • Creates new segments by targeting groups of customers directly on the charts
Learn the what, when, where and why of customer purchase behavior - choose Teradata CRM Pattern Detection.

Download the full document >  PDF 143kb


Company Newsroom Site Help Site Map Privacy/Legal Contact Us