Most Telecom companies have faced little competition, relied on simplistic analysis methods, and tracked customer activity with: a billing service, manual entry, or data snapshot comparison. Yes, even today in the world of advanced technology and enterprise data warehousing, business rules are often stored in individual queries.

Teradata and Scorecard have developed a Subscriber Analysis Application that allows carriers to measure customer activity while following Telecom industry standards. The application provides:

1. Improved reporting and analysis
2. Reduction of commission overpayments and cost of acquisition
3. Reduction of dealer and salesperson fraud, and
4. Increased penetration of Value Added Services to your existing customer base.

Rules are applied automatically at the subscriber/service/billing code level with results being populated into Teradata's Communication Logical Data Model. Examples of problem areas that are improved with this solution include commission overpayments, value added service analysis, and call detail record linkage.