CDI combines technology, processes, and services to create and maintain an accurate, timely, and complete view of the customer across multiple channels, business lines, and organizations. Unlike other enterprise applications (e.g., CRM, ERP and data warehousing), these offerings are not simply technical solutions to a business problem. Rather, they consist of a mix of tools, methodologies, systems, applications, databases, and governance recommendations - all packaged together as a solutions suite.

This paper discusses how to leverage CDI through an Active Enterprise Intelligence approach, which provides the next- generation of CDI.