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| A Holistic View of Profitability |
 | To truly understand the profitability drivers of an organization, finance must capture every element of account and customer level behaviors that impact revenue and generate cost. By providing the technological foundation for effective Activity Based Costing and Management, Teradata Value Analyzer uniquely provides your company with a holistic, encompassing view of enterprise profitability.
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| Teradata Value Analyzer by Patricia Seybold Group |
| | Teradata Value Analyzer: A Tool for Determining
Customer Value and CRM (customer relationship management) Performance by
Lynn Harvey, Senior Consultant/Analyst for the Patricia Seybold Group. This
analyst report details how Teradata's Value Analyzer helps financial and
insurance related organizations understand the value of their customer
relationships and CRM efforts. According to Harvey, the flexibility of
analysis is from the integration of a Teradata Warehouse and its associated
CRM solutions.
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PDF 177kb |
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