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Profitability Analytics Article Reprints
Features -> Special Focus -> Get on board
*  Operational business intelligence lets you make the right moves to give your company the competitive edge.
Learn More-  Teradata Magazine
Features -> Special Focus -> Plan, coordinate and perform
*  Organizations are addressing both the human and technical challenges to make their goals for infrastructure standardization.
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Teradata Magazine | Solutions Corner: CRM
*  Integration of data provides the all-important holistic view of the customer, allowing customer relationship management to really pack a punch.
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If You're Just Measuring ROI, You're Only Getting It Half Right
*  Martha Rogers, one of the world's leading experts on customer-based business strategies and growing customer value, explains Return on Customer (ROC)—a metric as essential as ROI in understanding how to grow customer—and company—value.
Learn More>  Dr. Martha Rogers, Peppers & Rogers Group
Teradata Magazine | Finance: RBC Financial Group: Banking on precision
*  [3Q 2003] When Merchants Bank of Halifax was incorporated in 1869, there were no such things as ATMs, computers, bankcards, credit cards or online banking. The company focused on financing for fishing, shipping and timber businesses, as well as retail operations coming to the area from Europe. The lack of technology didn't slow the company's growth; by 1901, it had successfully transformed itself into a national institution and was renamed The Royal Bank of Canada.
Learn More>  by Jackie Zack
Teradata Magazine | Business Corner: Customers: the new window to enterprise profitability
*  [2Q 2005] Profit is the measure of a company's success. But how can you best measure profitability? By product, organization, channel, line of business, brand or customer? The truth is, each of these factor into a company's overall profit. The varied and complex interactions of these elements make up the profitability of the enterprise and, ultimately, tie it back to specific customers.
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Prophets on Profitability
*  What is Lifetime Value? Traditionally, companies have measured success through profit and loss statements. This approach captures revenue factors of summarized costs and expenses, and determines a bottom line: net income.
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Applied solutions: DETAILS, DETAILS.
*  How much are your customers worth? The answer is in their actions.
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