Teradata Enterprise Offer Management Solution allows you to enjoy the best in Customer Relationship Management (CRM) to target the right customers with the right offers. It's no wonder that 65% of today's top global retailers use Teradata for their enterprise data warehousing needs.
Teradata CRM, the foundation of this analytical solution, provides a suite of simple-to-use tools that allow you to develop, execute and manage many simultaneous, highly targeted promotional offers. The primary components include:
- Guided Analytics
- Campaign Management
- Offer Optimization
The output generated by Teradata CRM is delivered to Logix where you design and execute the actual offer discount and delivery selections. It works as the execution arm of the offer management program.
With the Teradata Enterprise Offer Management Solution, the ways you can touch shoppers are endless. Relevant and timely offers, delivered in your stores and coordinated with other channels, will differentiate you from your competitors by building shopper loyalty.
