Fubon

Taiwan's largest financial holding company, Fubon Financial Holding Co., Ltd. (Fubon FHC), provides a comprehensive range of financial products and services to 5.8 million customers worldwide. Management recognized the need for an event-based marketing environment so it could accurately segment and target customers with the right offer through the right channel at the right time.

Fubon FHC began using Teradata Customer Relationship Management (CRM) and a Teradata Enterprise Data Warehouse. With the solution in place, Fubon FHC learned that 2% of its customers contribute more than 90% of the bank's overall profit. The company's telemarketing conversion rate now averages 20%. Total assets under management increased 30% within one year, and Fubon FHC now spends 40% less on above-the-line marketing than its nearest rival. Company sources estimate an 850% overall return on investment from their Teradata solutions.