Cabela's

Cabela's is the largest direct marketer in the U.S. and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise.

Cabela's has installed a Teradata system that includes the Teradata Retail Logical Data Model, Teradata Warehouse Miner and Teradata Professional Services. Teradata Data Warehouse technology and support software will integrate data from Cabela's retail store, catalog and online operations to address critical needs and will provide the insight and analytics required by business users. Teradata is also providing Cabela's with professional implementation services, education and system support.

"The Teradata data warehouse, Retail Logical Data Model and data mining software will give us the needed infrastructure along with a mature and tested data model and the ability to improve decision making," said Larry Popps, director of management information systems at Cabela's.