Guangdong Mobile Communications Corporation

Guangdong Mobile Communications Corporation (GMCC) is a subsidiary of China Mobile Communications Corporation with more than 40 million subscribers across China.

GMCC has set up a Guangdong provincial active service and marketing analytical system based on the Teradata Warehouse platform and Teradata Warehouse Miner. The solution will enable GMCC to understand customer behavior and preferences, receive alerts on customer churn, introduce new services for customer retention and cross-selling, and plan and rehearse marketing initiatives.

GMCC has undergone rapid growth with more subscribers and diversified service demand. Teradata has provided a comprehensive active service and operational analysis system to strengthen GMCC's competitiveness and improve management processes. Company sources claim that Teradata has helped GMCC to mine valuable information from an enormous volume of data and set up a single and scalable platform that meets their business needs.