Before you can open the door to the insight into customer retention and price optimization that is hidden in your company's billing or transaction records, you need to analyze industry trends and practices. You also need to understand your competition's tactics. Teradata and Aperio CI can help you unlock this potential. By addressing key business drivers such as acquiring and retaining customers, Aperio CI solutions help you make the most of a Teradata solution. Integrating Aperio CI solutions into a Teradata solution gives you a full 360-degree view of your customers' price-based behaviors, a view you can use to improve your decision-making.