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SUNDAY Communications Limited

SUNDAY Communications Limited is an innovative developer and provider of wireless communications and data services in Hong Kong.

SUNDAY, a 3G license holder, has selected Teradata to help it better understand customer calling behavior and acceptance of new products and services. SUNDAY's Enterprise Data Warehouse (EDW) from Teradata will help match the right service to the right user group to maximize customer satisfaction levels. The solution will provide SUNDAY's business decision makers with a single view of the company's customers, products, services and all key business performance measurements.

"With the EDW, we will be able to spend our time more profitably — by analyzing the data," said Agnes Mak, Group Director of Information Technology at SUNDAY Communications Limited.

Additional Resources

SUNDAY Installs Powerful Teradata® Data Warehouse
Business intelligence capabilities will help drive personalized value-added services in a highly competitive Hong Kong mobile market


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