Moving from mass marketing to targeted, personalized, optimized, multi-channel subscriber communications requires an automated set of tools and supporting technology. Teradata Customer Management (CRM) Solutions have a proven track record of quickly and effectively resolving industry-specific business challenges such as customer value, acquisition, growth and retention—while also generating rapid and dramatic ROI.

Faced with competitive pressures, the cable industry will need to understand true profitability and causes of profitability, for each of their subscribers. Profitability Analytics from Teradata provide multiple measurements and views of profitability. With subscriber activity at its foundation, our solution provides the detailed enterprise profitability reporting and analysis that leads to enhanced decision making. Instead of using traditional averages and summary information, Teradata Profitability Analytics uses detailed data to calculate the current and lifetime values of subscribers, products and services.

Predictability is the Holy Grail of business. Reducing uncertainty can lead to better decisions, lower costs and higher revenues. And while technology firms have yet to build a working crystal ball, the next best thing can be a robust data warehouse and predictive analytics software. Companies have found both in the team of KXEN and Teradata.

By integrating a company's ERP and other financial system data, the Finance and Performance Management solution portfolio helps CFO organizations improve the speed and quality of their reporting and processes, increase the reliability of their compliance efforts and proactively manage enterprise performance.

Convergence has created a "hyper-competitive" market where company survival depends on delivering a smorgasbord of services. But the variety of new offerings can create a quagmire of redundant, fractured data, resulting in unnecessary administrative costs, misguided marketing efforts and crippled customer service.

Any business wants to make faster, more informed decisions. Unfortunately, there is usually a trade-off between the two when it comes to decision making in the cable industry. Gathering the necessary data takes time and effort because of the disparate nature of data in a cable MSO. Teradata provides integrated, optimized and extensible enterprise data warehousing technology and services for a single application-neutral repository of your current and historical data. It's a combination that allows you to analyze business operations and drive better, faster decisions.

You don't use a screwdriver to hammer a nail, so why would you use an OLTP database for analytics? Teradata was architected specifically for decision support and can provide a stronger, more robust analytical solution than can Oracle. Over 160 Oracle Customers have migrated their data warehouses from Oracle to Teradata in the past four years. Why? Because Teradata knows enterprise data warehousing.

Sometimes, less truly is more. That's what companies consolidating their disparate data marts are discovering. In fact, Teradata customers who've consolidated their islands of data are seeing significant cost savings in their data warehouse environment. Many are saving millions.

Database selection is critical to the overall success of a data warehouse. Yet many organizations base this important platform decision solely on the initial purchase price. Unfortunately, three important factors—the cost of maintaining the system, its growth and the end users work—are often overlooked in this decision.