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Westpac
Founded in 1817 as the Bank of New South Wales, today Westpac provides banking and financial services for nearly eight million personal, business and institutional customers through a network of more than 1,000 branches and agencies staffed by more than 26,700 people.
Westpac's CRM program, Program Reach, is ahead of schedule, ahead on anticipated benefits and right on budget. Powered by Teradata Customer Relationship Management technology, Program Reach is driving Westpac's cross-channel, integrated customer management and event-based customer contact system, which draws data from all of Westpac's source systems to create a holistic view of each client, including referrals, service requests and sales opportunities. With the scripting capabilities available through the system, bankers can now introduce relevant offers to customers with a higher probability of acceptance.
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Additional Resources |
| Westpac Banking Corporation gets the Gold in 1to1 Impact Award |
Westpac Banking Corporation is selected by Peppers & Rogers as a winner in its 7th annual 1to1® Impact Awards. Taking the Gold as overall winner in the Full Suite CRM Optimization category, Westpac is recognized for its excellence in the use of full-suite technology to support and enhance its customer strategy.
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Westpac |
by Keith Power
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Westpac Banking Corporation's Program Reach combines robust and extensible technology, a firm commitment to focusing on customer needs and the solid experience of its team in customer relationship management to create a successful CRM initiative that is reaping benefits and securing support across the enterprise.
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