South African Airways

South African Airways (SAA) carries more than 6.5 million passengers annually to more than 700 worldwide destinations, including 40 cities in 30 countries on six continents. The award-winning airline enjoys a partnership with 11 airlines: British Midlands International, Cathay Pacific, Delta Airlines, El Al, Air France, Emirates, Lufthansa, Qantas Airlines, Ethiopian, Varig and Air Tanzania.

SAA selected a Teradata Warehouse to serve as the foundation for a series of business improvement initiatives in areas such as revenue management, financial management and customer relationship management. SAA's Teradata Warehouse consolidates data from over a dozen data marts and serves as a single repository for all passenger name records (PNRs) and ticketing and departure control data. SAA also uses Teradata's Travel Logical Data Model to increase the quality of its PNR data and to enhance analysis.