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Meredith Corporation

Meredith Corporation publishes 26 well-known magazines (including Better Homes and Gardens, Ladies' Home Journal, Parents, Child, Fitness, Family Circle and American Baby), as well as 200 special-interest publications, and owns or operates 12 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland. Meredith owns one of the largest domestic databases with 85 million names and has an Internet presence that includes 32 web sites.

The Teradata Warehouse at Meredith houses its consumer database and is one of the company's most valued resources, with data that helps its marketers better serve a growing customer base that includes two-thirds of U.S. households. The breadth and depth of this data, along with its Teradata Customer Relationship Management (CRM) tools, enables Meredith to customize offers for specific customer segments with pinpoint accuracy.

Additional Resources

Features -> Case Studies -> More than magazines   |  Teradata Magazine
Media and marketing company Meredith Corporation enhances business and marketing efforts by integrating its data.
Global Media Leader Meredith Expands Its Teradata® Warehouse to Accommodate Business Growth
Media superpower boosts capacity to support a wide range of campaign management and customer loyalty programs


Learn more about our communications, media and entertainment expertise >

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