Meredith Corporation
Meredith Corporation publishes 26 well-known magazines (including
Better Homes and Gardens, Ladies' Home Journal, Parents, Child, Fitness, Family Circle and
American Baby), as well as 200 special-interest publications, and owns or operates 12 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland. Meredith owns one of the largest domestic databases with 85 million names and has an Internet presence that includes 32 web sites.
The Teradata Warehouse at Meredith houses its consumer database and is one of the company's most valued resources, with data that helps its marketers better serve a growing customer base that includes two-thirds of U.S. households. The breadth and depth of this data, along with its Teradata Customer Relationship Management (CRM) tools, enables Meredith to customize offers for specific customer segments with pinpoint accuracy.