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Travelocity
Online travel agency Travelocity is the sixth-largest travel agency in the United States and the largest in Europe with sites in 12 languages.
Part of Travelocity's success is due to its Teradata Warehouse, Teradata Customer Relationship Management and Teradata Warehouse Miner, all of which enable targeted marketing, online personalization and exemplary customer service. Travelocity improved gross bookings and earnings by 100 percent in 2000, gross profit margins improved 150 percent, and booker conversion rates rose to 8.9 percent — the highest in the online travel services industry.
"We actually know where/what people are shopping for — even if they don't buy," says Michael Hawkins, Travelocity's Director of Data Warehousing and CRM. "This allows us to craft offers based on people's real-world interests. (It) is only possible via a Data Warehouse."
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Additional Resources |
| Exploring the Cyber Frontier: Travelocity |
A company that offers a dizzying array of travel options for its customers, Travelocity is now on the move itself, seeking to offer streamlined, real-time service with its active data warehouse.
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| Active Enterprise Intelligence Competitive Advantage Web Seminar |
In the Active Enterprise Intelligence Competitive Advantage Web Seminar, you will enjoy a rare opportunity to discover proven techniques for extending business intelligence from strategy to operations. Experts from Travelocity will provide discussions outlining how they identified opportunities and leveraged people, processes and technology to incorporate business intelligence across their enterprise.
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