Chinatrust Commercial Bank

Chinatrust Commercial Bank was the first bank to bring credit cards to Taiwan, and currently operates 111 domestic branches and 58 overseas branches.

Chinatrust Commercial Bank, a large Teradata Customer Relationship Management (CRM) user, reported in the July 2006 edition of DM Review that the Teradata CRM data warehouse environment delivered $479 million in new business over the first 10 campaigns alone — with a return on investment of 168% on the total investment. Since then, the bank has launched 40 more campaigns with similar results.

"It was Teradata's proven ability to deliver the intellectual property and thought leadership expertise as well as help implement and optimize the hardware and software environment that guided us toward our successful partnership with Teradata," says Michael Sung, Senior Vice President of the Strategic Marketing Department for Chinatrust Commercial Bank.