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Continental Airlines
Continental Airlines initially developed its Enterprise Data Warehouse from Teradata to consolidate marketing and operations databases. But it quickly discovered that the business opportunities far outweighed the initial cost savings generated by the consolidation. Now Continental has the ability to track real-time data on 27 million customers, adjust flight and overbooking models quickly, and use business intelligence to build relationships with its highest-value customers — benefits that are invaluable in the airline industry.
With real-time updates to its Teradata Warehouse, Continental has developed an intricate revenue management system that updates seat inventory by booking class as seats are sold, enabling it to keep planes full while maximizing revenue per passenger. This information also helps Continental ensure its best customers receive upgrades when available and manage rerouting when connections are missed.
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Continental Airlines |
Case Study
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Continental's comeback from "Worst to First" is an airline industry legend. Now the company is engaged in a new initiative to move from "First to Favorite." To support this ambitious initiative, Continental tapped into its Enterprise Data Warehouse and expanded it to enable a real-time business intelligence capability.
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The Quest for Customer Focus |
Gulati and Oldroyd
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The article describes four organizational/cultural/strategy stages that companies evolve through as they become more sophisticated using data enterprise wide. The article highlights Continental Airlines, Royal Bank of Canada, SBC, and Harrah's Entertainment as companies that have successfully evolved through the four stages.
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Teradata Magazine | When worlds collide |
by Kimberly Stanick
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[2Q 2004] Efficiency is a top goal in the frenzy of our daily lives.We often want to complete multiple tasks with one action-the proverbial killing of two birds with one stone-like stopping by the dry cleaner on your way to the market. In our quest for efficiency, consumer electronics manufacturers now boast wireless telephones with built-in digital cameras and PDAs with integrated cellular/walkie-talkie/speaker phones, and the home office now enjoys the benefits of a printer that also serves as a copier, fax and scanner in one unit.
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Teradata Magazine | Exclusive Report - Get more bang for your EDW buck |
PDF 524KB
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[2Q 2004] The switch has been thrown, and the enterprise data warehouse (EDW) is up and running. The implementation plan has been finalized, and the data warehouse infrastructure-hardware, software and tools-is in place, complete with cleansed source data. It's time to rock 'n' roll. So begins the EDW's first day on the job. The challenge now is not only to deliver the anticipated business results, but also to grow the environment to support more
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Teradata Magazine | Enteprise Views: That was really smart!... |
by Colin White
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[1Q 2004] WHEN I FIRST STARTED DISCUSSING real-time decision support several years ago, most IT managers considered the real-time concept to be about improving the performance of data warehouse queries and analyses. Today, with increased publicity about the business benefits of real-time technologies, both technical and business users have begun to realize that real-time processing is not about performance but about making organizations more responsive to solving business issues and satisfying business needs.
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Teradata Magazine | Teradata Q&A: Landing the right data |
by Keith Ferrell
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[2Q 2005] With a goal of using data to create the best possible experience for each customer and employee, Continental Airlines turns to Teradata for real-time CRM solutions that keep the focus on people and serving them well.
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