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Overstock.com
Overstock.com has expanded its online offerings of "closeout" brand-name merchandise and set the goal of achieving at least 60% growth each year.
Overstock.com has adopted new technologies to keep pace with this ambitious goal by transforming its supply chain and inventory management, marketing campaigns and overall operations. At the center of it all is a Teradata Warehouse along with Teradata Value Analyzer, Teradata Warehouse Miner, Teradata Customer Relationship Management, Teradata Retail Logical Data Model and Teradata Enterprise Data Warehouse Roadmap.
"At a time when our business is rapidly evolving, we require the agility, speed and focus of Teradata's scalable information environment to more closely understand and effectively engage our customers across product lines at the point of decision and interaction," said Shawn Schwegman, Vice President of Technology at Overstock.com.
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Additional Resources |
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| Exploring the Cyber Frontier: Overstock.com |
Growing pains fueled the need to implement a solution quickly, but Overstock.com also wanted to do it intelligently-at the same time creating a system that would continue to grow with the business.
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Overstock.com Takes Holistic View of Enterprise |
Top of the Net
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Online retailer Overstock.com is looking to Teradata to help it create a holistic view of its business with the Teradata Warehouse and related suite of solutions. By effectively leveraging its data, Overstock.com will be able to gain better business insight and drive more meaningful customer interactions.
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Active Data Warehousing and CRM at Overstock.com |
Podcast
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"One of the insights into the business has been just analyzing our pricing data. And one of the biggest things Teradata's allowed us to do is really take a much more analytical approach at how we are pricing our products," says Sam Peterson, vice president and CTO of Overstock.com. Listen to this podcast to learn more about how Overstock uses its system not only for product pricing, but for an e-mail marketing strategy that gave them a 50% lift in revenue.
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