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Network Solutions

Network Solutions was the pioneer domain name provider on the Internet and the only company of its kind until 1999.

No matter what the business venture, Network Solutions has remained focused on customer service, an essential competitive differentiator in a technology segment that demands specialized solutions and a highly responsive, consultative approach. To improve its customer lifecycle management and relationship management, the company turned to a Teradata Warehouse powered by the Teradata Database and Teradata Warehouse Miner.

"Teradata is, and has always been, business intelligence focused," explains Tracy Abdo, Vice President of Enterprise Data Services, Customer Retention and Customer Advocacy at Network Solutions. "The tools they offer are top-notch, very competitive with others we examined and well-integrated to allow us to efficiently leverage the platform for business-forwarding initiatives."

Additional Resources

Exploring the Cyber Frontier: Network Solutions
Personalizing the customer experience on a mass basis was the challenge facing Network Solutions, and this pioneer in online business met it head on with a solution tailored to fit their unique goals and needs.


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