Russian Standard Bank

Russian Standard Bank (RSB), the leading consumer finance bank in Russia, reports significant first-phase results after implementing Teradata Customer Relationship Management (CRM).

RSB is leveraging the power and performance of Teradata-enabled enterprise customer intelligence to better analyze, understand and serve its 14 million customers. "We selected and implemented Teradata based on the vendor's expertise in data management, proved references, and solutions specific to retail banking and consumer finance," says George Gorshkov, Senior Vice President and Head of Marketing at RSB. "We expect to continue to improve our target marketing with reduced costs in customer acquisition, reduced customer attrition and better customer value management."