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Harrah's Entertainment, Inc.
Harrah's Entertainment, Inc. is the world's largest provider of casino entertainment. After acquiring Caesars Entertainment in June 2005, Harrah's was faced with expanding its Teradata Warehouse to manage data from nearly 40 million customer accounts and support analysis at former Caesars properties.
In addition to a Teradata Warehouse, Teradata Priority Scheduler, and Teradata Dynamic Query Manager, Harrah's is now deploying the Teradata Dual Active Solution to ensure 100% availability, protect against system outages and support analysis. "The expansion of our Teradata data warehouse and the deployment of the Teradata Dual Active Solution will enable a smooth data migration and simultaneously provide all of Harrah's with the peace of mind that comes with a sound business resumption solution," says Tim Stanley, Senior Vice President and Chief Information Officer at Harrah's.
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Additional Resources |
| The Stuff of Legends |
Throughout the years, there have been many companies who were leaders among their peers. They set the bar for future generations. Like all legendary figures, more than 800 Teradata customers are Legends. Let's start with a spotlight on just a few: Applebee's, Hudson's Bay Company, Harrah's, Ping, and Toshiba Logistics.
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Teradata Magazine | Realizing Data Warehousing ROI-Part II |
by Vickie Farrell
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[2Q 2004] Organizations that implement analytic applications realize a median return on investment (ROI) of 112%, according to a 2003 IDC study, "The Financial Impact of Business Analytics. In this era of closely scrutinized business accountability, IT staffs are as likely to wonder, "How do they know that?" as they are to ask, "How did they do that?"
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| Teradata Magazine | One-on-one: Customer profitability |
[2Q 2004] Business leaders everywhere are under intense pressure to cultivate more profitable customer relationships-to understand and accelerate customer equity growth. But, what is customer profitability, and how does measuring it give you insight into the true value of your company?
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| Teradata Magazine | Harrah's CRM leaves nothing to chance... |
In the world of casino gaming, data is the key to customer service. And in the world of casino data, Harrah's Entertainment is the key master. The company operates more than 36,000 slot machines, 2,000-plus gaming tables, 100 restaurants and more than 11,000 hotel rooms on 21 properties in 17 different markets under the Harrah's, Rio and Showboat names. To differentiate itself from other casinos, Harrah's developed a customer-relationship management strategy that has set the standard in the industry and positioned the company on Forbes' platinum list of the top 400 best performing companies.
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