This white paper by Dr. Richard Hackathorn focuses on 3 key customers: Unum Provident, SUPERVALU and an unnamed internet company, and it assesses whether active data warehousing has become an integral part of their enterprise architecture. It also discusses how they see active data warehousing practices evolving in the coming years. The interviews with the 3 key customers probed into issues about current operations, lessons learned, and benefits realized. This paper is an update to Dr. Hackathorn's 2002 white paper which interviewed customers who were in the early stages of implementing Active Data Warehousing. This current study shows how Active Data Warehousing is becoming mainstream in large organizations.