Advanced Analytics & CRM Combined User Group Meeting
Teradata PARTNERS - Las Vegas
Sunday, October 12, 2008
7:30 AM: Registration and Breakfast
8:00 AM - 12:30 PM: User Group Meeting
Mandalay Bay A (South Convention Center, Level 2)
The Advanced Analytics and CRM User Groups are joining forces at the 2008 PARTNERS Conference to host an integrated agenda designed to give both user groups' attendees a more comprehensive session. Advanced Analytics plays a critical role in successful CRM initiatives, thus making an integrated session more appealing and useful so that participants can attend jointly and deepen their understanding of both practices and linkages between them.
The session will begin with a world-renowned keynote speaker who has studied, presented and written about analytics and CRM for many years: Professor Mohanbir Sawhney from Kellogg School of Management.
Following the keynote, Advanced Analytics and CRM customers and experts will take the stage to discuss their hands-on experiences from both sides of the equation. Interaction for this session will be encouraged, so come prepared to ask questions!
Detailed agenda as follows:
| 7:30 AM - 8:00 AM |
Breakfast and Registration |
| 8:00 AM |
Welcome and Introduction |
| 8:00 AM - 9:00 AM |
Advancing Beyond Analytics: Aligning People, Process and Technology to Get Closer to Customers
Mohanbir Sawhney, Kellogg School of Management |
| 9:00 AM - 9:45 AM |
How to Get More Customer Value Through Social Network Analysis: A Case Study
Rob Cooley, KXEN; Edouard Servan-Schreiber, Teradata |
| 9:45 AM - 10:30 AM |
Advanced Analytics for Churn Management at Mobilink
Rizwan Fazal, Mobilink Pakistan |
| 10:30 AM - 10:45 AM |
Break |
| 10:45 AM - 11:30 AM |
Empowering Customers and Sales Force Through Analytical CRM and Channel Capability
Mark Quartermaine, National Australia Bank |
| 11:30 AM - 12:30 PM |
Technology Readiness: Migrating from TCRM to TRM
Stephen Bentis, Teradata |
| 12:30 PM |
Wrap Up |
To register please e-mail
Simona.Firmo@teradata.com
Advanced Analytics/Data Mining Conference - Vienna, October 30, 2008
Detailed information can be found at
http://www.teradata.at/ under TUG section (available in English).