Changes are afoot in healthcare marketing. With the development of the Medicare Modernization Act giving beneficiaries product choices with private managed care and drug plans - and with health plans intent on seeing consumer-directed products work - healthcare marketing executives are gaining new insight into the opportunities and challenges of direct-to-consumer marketing. The changes offer powerful motivation to take advantage of technology that dramatically improves campaign response rates.

An event-based marketing solution from Teradata is a proven, premium tool for delivering those improvements. Teradata provides healthcare organizations with unprecedented insight into members, communication channels, claims, products, and services. Our solution incorporates HIPAA compliance and privacy concerns, and is so easy to use that business users - on their own - can do ad hoc or predefined queries and reliable segmentation.