Through a series of interviews conducted with people who have pioneered implementations of active data warehousing, the author concluded companies are implementing active data warehousing successfully and are reaping benefits from these implementations.

People associated with seven companies, including 3M Corporation, Delta Technology, Ford Motor, Midwest Card Services, PING Inc., Strategy.com, and Union Pacific were interviewed. There were several common themes to their stories including:

• Single Source of Data,
• Business Value of Analytics,
• Business Value of Data Freshness,
• Actionable Granularity, and
• Work Automation

If you are trying to balance local diversity with global unity, discern business opportunities, or being challenged by maintaining terabyte warehouses, managing unpredictable demands, or moving from back-office to front-office operations, you will find this white paper very interesting.