Print	Send to colleague
PDF (268 kb)	E-mail us

Meredith: 90 million and counting

You may not recognize the name Meredith Corp., but the company’s 75 million readers across the United States recognize titles such as Better Homes and Gardens, Family Circle and Ladies’ Home Journal. With a marketing database that currently includes more than 85 million names, Meredith can reach more than 66% of American households.

Previously only 1% of that database was available for analysis in a single operation. Now all of that information is consolidated in a Teradata Warehouse, enabling the business team to have access to the company’s entire universe of data for the first time.

Craig Gard, Meredith’s manager of applications and development, also appreciates the fact that Meredith’s data now has significantly lower latency. “With our [previous] outsourcer,” he says, “we were dealing with six-week-old data, with occasional delays. Now, some of our processes update daily since migrating to Teradata.”

Meredith is running its business better, building better data models and making better decisions. All of which help the company provide readers with publications and products they want and trust. T

—Keith Ferrell

© Teradata Magazine-June 2006

back to top