Table of contents The active advantage Active data warehousing brings sophisticated insights to day-to-day business decisions. The moment of truth Getting the most from your active data warehouse requires new approaches to your business. Putting theory into practice Extending the use of your enterprise data warehouse to active data warehousing requires a focus on integration and interoperability. The sky is the limit Applebee's, Continental Airlines, Hudson's Bay Company and Travelocity share secrets of their success. View full document > PDF (1818 kb)

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The active advantage

Active data warehousing brings sophisticated insights to day-to-day business decisions.

Traditionally, data warehousing has provided analytics or intelligence to enterprises for strategic decision-making, helping executives track trends in the areas of profitability analysis, sales forecasting, customer segmentation and financial analysis. Broadening the use of the enterprise data warehouse (EDW) to active data warehousing extends this capability to the day-to-day operational aspects of the business. Active data warehousing combines corporate goals and strategies with data and analysis refreshed in a timely fashion to provide intelligence to end users and executives alike. The approach results in smarter and deeper decisions that take into account both performance history and the requirements of the moment.

An EDW supporting active data warehousing serves as the brain of the enterprise. It provides the information infrastructure that enables a company to develop business strategy roadmaps while improving day-to-day transactions and front-line interactions. Active data warehousing creates measurable differences in serving customers, delivering services and products, manufacturing goods and securing supplies across the entire value chain. T

© Teradata Magazine-June 2006

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