PING, Inc. is a manufacturer of custom-fitted and -built golf equipment. In the highly competitive market for golf equipment, PING is tremendously successful at providing sophisticated, well-engineered and -designed products, working within a 48-hour delivery period on custom orders. Third-party industry watchers estimated 2004 sales at approximately $200 million, and company officials announced that 2005 was the best year in the company's history.

Supporting PING's operations is an enterprise data warehouse (EDW), serving as the single repository for transactional production data and decision support. The Teradata solution provides a form of active data warehousing for PING.

The complex manufacturing operations PING executes demand a powerful business system. Dramatic growth forced PING to consider new IT operations from its previous IBM mainframe with a SQL-DS database environment. In addition, the Information Systems department planned to develop an order management system, which it wanted to run on a relational database platform. The Teradata Warehouse solution offered a scalable platform. Today, PING has created a single ADW system that supports both operational and decision-support data.

The system is central to PING's operations: order processing, front- and back-office processes, marketing, productions, reporting, analytics and customer-facing applications.