Every retailer knows that finding the right price for merchandise is crucial when trying to attract customers to their stores in today's competitive market place. Pricing is a very complex proposition - demonstrated by the number of competitors, channels, markets, inventory SKUs, and the expanding number of stores. In addition, more retail shoppers say that price wins over brand.

Combining these factors, it quickly becomes clear that pricing is an area where technology can provide a distinct advantage in helping to consolidate vast volumes of data, perform sophisticated analysis, and provide answers in a timely and simple manner.