Use detailed information and integrated data to increase yields and improve revenue

Because travel customers have many companies to choose from for their travel needs, airlines and hotels must create new and insightful marketing campaigns to capture untapped revenue and increased profit. Teradata allows the ability to proactively respond to changing market conditions with precision and accuracy and to intelligently determine which areas of the business to expand, and which to scale back.

The travel industry is more competitive than ever and customers know this as they look for diverse ways to find the lowest prices for airlines, rental cars and hotel rooms. Web booking tools and self-service kiosks are new ways for the traveler to search for the best prices. Teradata provides the information to enact better campaigns to capture this revenue at the time of the first search. Additionally, better business decisions can be made to determine new routes and locations for new properties.

In the fiercely competitive travel industry, especially within the airlines, margins are usually very thin. If revenue improves, yields will increase as well. Travel companies must create new and competitive promotions to generate new revenue.

Yield is a strong industry benchmark indicator on how well airlines are performing. New and competitive promotions using pricing power to fill more seats and book more rooms will help companies gain a stronger edge in the industry. The Teradata Revenue Management Intelligence (RMI) Solution uses customer data to improve revenue management processes, such as path/origin and destination analysis, demand forecasting, no-show attributes and fraud detection. It also improves daily inventory management processes by integrating passenger data with revenue information.

In order to stay competitive, the travel industry must find ways to cut and reduce unnecessary costs. Read what analysts and industry experts are suggesting.

Teradata delivers industry-leading travel solutions that help drive increased customer satisfaction, profitability and ROI. Read the following information to gain greater insight on how to leverage the power of Teradata and to plan next steps.