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On the following pages, three leading Internet businesses share some of the keys to their success.
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Travelocity
Travelocity handles a move toward an active data warehouse with aplomb and finds that a collaborative effort between business and IT can lead to success.
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Network Solutions
Network Solutions is committed to putting data to work in order to maintain a constant, careful focus on its customers while simultaneously broadening its services.
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Overstock.com
Overstock.com embraces an ambitious enterprise data warehouse implementation, adopting new technologies that transform supply chain and inventory management to maintain the company's steady growth.
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Industry Focus
Making the most of the Web
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Exploring the cyber frontier
Lessons in innovating when your storefront is a browser.
by Keith Ferrell
Business plans come in all shapes and sizes. But one thing most companies have in common these days is a Web presence.
For some, that's online customer service, sales or advertising. In these cases, the Web is a convenience, a way to do business faster or more efficiently. But then there are the companies that do almost everything virtually, the ones that consider online presence and effectiveness to be absolute necessities. For these companies, it's crucial to use the Web to its fullest potential and guarantee availability, security and accuracy.
While much of the business and financial press focused on the dot-com collapse at the start of the decade, the sheer drama inherent in bursting bubbles distracted everyone from a core truth: The best Internet-based ventures continued to grow as the public expanded its embrace of e-commerce. The ease and immediacy of working with Web-based businesses drew customers—and kept them.
Today, online enterprises continue to innovate, sharing lessons that are applicable to every company. Their business is truly a 24/7 undertaking, relentlessly real-time and data-driven. Leading the way in innovation as well as revenue with their use of information and analytics, the companies that are succeeding today give us a glimpse of what tomorrow's top companies will look like.
With the Internet firmly established as an important and, indeed, crucial component of the global economy, it's time to take a new look at the lessons, strategies and tactics that online leaders put to work every minute of every day. T
© Teradata Magazine-March 2006
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