UNCASVILLE, Conn. – Mohegan Sun, one of the largest entertainment destinations owned by the Mohegan Tribe, today announced the implementation of data warehousing and customer relationship management solutions from
Teradata, a division of
NCR Corporation (NYSE: NCR), to optimize the company's one-to-one marketing efforts. Mohegan Sun currently is deploying a Teradata® Warehouse, Gaming Logical Data Model, Teradata Warehouse Miner 2.0, Teradata Relationship Manager Version 6 and a series of other applications and services, and expects to be in production with the new system in the first quarter of 2006.
Mohegan Sun was facing a challenge in creating campaigns and offers for their patrons that would maximize the value of Mohegan Sun's world-class business and entertainment model.
"Teradata was selected to address the one-to-one marketing challenge and other IT issues because Teradata has a proven data warehouse methodology and framework, they offer a scalable solution, their technology has market-leading reliability and because of the company's specific experience in the gaming/hospitality industry," said Darrel Kammeyer, vice president of Customer Relationship Management at Mohegan Sun.
"The Teradata Data Warehouse and Relationship Manager provide the most complete and flexible set of variables for defining patron profiles, allowing Mohegan Sun to base our CRM initiative on strategic segmentation as opposed to ad hoc direct mail campaigns or similar demand creation activities. And, the technology provides us with the most robust platform for future modifications and enhancements."
In addition to the data warehouse and the customer relationship solutions, Mohegan Sun is also purchasing Teradata Professional Services, education and training services and implementation services.
"Mohegan Sun operates in a highly competitive industry and needs to constantly create points of differentiation to retain existing patrons and attract new ones. The Teradata campaign management and data analysis solutions, combined with the support of our Professional Services group, will help the company meet the goals of improving patron relationships and optimizing marketing offers," said Rob Berman, vice president of retail at Teradata.
In September, Teradata introduced Teradata Relationship Manager Version 6, its newest solution for customer relationship management. The new browser-based application portfolio combines analytical intelligence and marketing automation for better targeted customer communications based on their habits and preferences.
About Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive and spectacular entertainment, gaming, shopping and meeting destinations in the United States. Situated on 240 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford, Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. What began with the Casino of the Earth in 1996 has evolved into a legendary destination that now includes: the Casino of the Sky and over 300,000 square feet of total gaming space; The Shops at Mohegan Sun, featuring more than 60 retail shops and dining venues ranging from food court-style to gourmet; the 10,000-seat Mohegan Sun Arena for world-class sporting events and concerts, and an intimate Cabaret; and a 34-story luxury hotel, featuring 1,200 guestrooms and suites, premier meeting and convention space and a world-class spa. More information is available by calling
1-888-226-7711 or visiting
mohegansun.com.
About Teradata Division
Teradata,
(www.teradata.com)
a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata’s award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s Teradata® data warehouses and ATMs, retail systems and IT services provide Relationship Technology™ solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio, NCR
(www.ncr.com) employees approximately 28,500 people worldwide.
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NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
