Teradata.com -> Teradata User Groups -> Scandinavia

Thursday, November 15, 2007
9:30-10:00	Coffee and Registration
10:00-10:20	Welcome and Introduction Peter Mikkelsen, Area Vice President, Nordics, Teradata
10:20-10:45	Teradata CRM Programme Update Frodi Fjallstein, Senior Consultant, EMEA CRM Centre of Expertise, Teradata
10:45-11:30	How to Get Customer Interactions into Your CRM Applications Hans Haelterman, Marketing Systems Manager, Customer Intelligence Centre, Belgacom This presentation gives an outline of the integration of customer interactions into an active Teradata data warehouse in order to extend the profile of the customer from a long term profile to a more tactical profile. It enables us to react very quickly to sudden changes of the behaviour of the customer due to customer/company/competitor driven events. In a next phase we will take a look at the process of translating these tactical variables into knowledge that can be used quickly in the different CRM applications (call centre scenarios, traffic plan advisor, intelligent campaign management, etc.).
11:30-12:30	Lunch & Networking
12:30-13:15	Reflections from Implementing a CRM System Magnus Månsson, Head of CRM Centre, Nordea Group Going from theory to practice, Channel integration from a customer's perspective, the place of CRM in a modern organization.
13:15-14:30	Seven Steps to Activating your Data Warehouse Stephen Brobst, Chief Technology Officer, Teradata In this session Stephen Brobst, will define the concept of Active Enterprise Intelligence and describe seven key elements for evolving from traditional data warehousing to Active Data Warehousing. A strategy for incremental implementation of these enabling capabilities is described along with detailed hints for deployment related to each of the seven elements.
14:30-15:00	Teradata - Microsoft Integration Alex Gustafsson, Solution Architect, Teradata
15:00-15.45	Networking Break
15:45-16:20	Teradata - your Secret Analytical Supercomputer Duncan Ross, Assistant Director Advanced Analytics, Teradata Traditionally, data mining involved building a few, large models to answer business questions. However, in recent years a new approach of building a large number of simple but targeted models has been shown to be vital, particularly when looking for unusual patterns or changes in behaviour. This approach requires industrialising analytical modeling by parallelising the work into numerous simple modeling tasks. We will look at how Teradata can be used to address this kind of business problem, with specific examples taken from Retail (Price Elasticity), Manufacturing (Weibull modelling), Finance (Transaction frauds) and Government (Homeland Security). We will examine why other approaches have failed in the past, and how Teradata is able to overcome the obstacles and become a de facto supercomputer. An overview of the techniques involved will explore how Teradata can build thousands, or millions, of models in an hour, and yet cope with the modern mixed-workload environment required by business users.
16:20-17:00	Going to the Next Level: Balanced Scorecard on Teradata Peter Scheele, Manager, COOP Norden While the concept of a balanced scorecard is quite familiar to most business executives today and an acknowledged way of enabling business performance management, very few organisations have managed to efficiently implement balanced scorecards. This session will feature a real example of how one organization has successfully implemented BSC as a way to improve business performance management by leveraging the EDW, allowing the integration of both financial and operational data. This has enabled them to track the organisation's performance at both a high and detailed level, widespread distribution of balanced scorecard usage across the organisation, and easy access to balanced scorecard metrics and the underlying drivers. The net result has been a widespread and clear awareness of performance relative to objectives and how this contributes to the organisation's overall success. The session covered the theory and showed real-life examples from the application and its use.
17:00-17:05	Closing Summary Kari Opdal, Head of CRM, Gjensidige and Chairman Teradata User Group
17:05-18:30	Cocktail Party

Scandinavian Teradata User Group Meeting

Agenda