Campaign Management, part of Teradata Relationship Manager, helps you create multiple types of campaigns with personalized communications — automatically enhanced with each interaction or real-time event. Sophisticated segment management means you'll deliver each offer directly to the right customers at the right time. Personalization enables the offer to be tailored specifically to an individual based on enterprise-wide information, while hiding the underlying technical complexity. Optimization ensures that you contact your very best leads every day and automates the coordination and management of all your campaigns across all channels. And, because of its ability to develop and execute highly personalized campaigns quickly and easily, Campaign Management is critical to increasing relevant, timely communication to each of your customers and prospects, forging a strong bond with your most profitable customers. Measurable results, reported by our ever-expanding global client list, prove the value of our approach.

Campaign Management can also automatically manage individual communications based on channel preferences, offer preferences, greeting preferences, and how often individuals prefer to be contacted — an understanding that grows based on individual customer responses over time. You can even create multiple sub-segments (splits and sub-splits) within campaigns and vary content or packaging as appropriate based on any customer attributes such as gender or demographics. These automated capabilities simplify the normally complex tasks of building and executing high-impact marketing campaigns, allowing your marketing team to concentrate on campaign strategy rather than on the process.