Teradata Relationship Manager ensures that you communicate with your customers — especially your high value customers — when there is a significant reason for them to hear from you, when the content and the means of communication is highly relevant to that particular customer and when communication will reach them at just the right moment in time.

Ensuring significance, relevance and timeliness depends on your organization having a single, in-depth and up-to-date view of your customers. Teradata Relationship Manager plugs readily into what already exists in your organization. It's marketing user-friendly and scalable; it depends on Teradata Database and is comprised of size powerful modules:

• Actionable Analytics
• Campaign Management
• Offer Management
• Interaction Management
• Communication Optimization
• Marketing Resource Management

Teradata Relationship Manager fully exploits a detailed, holistic and actionable view of each customer relationship; plus it connects those views to operational applications that personalize customer communications across all channels.