It is very easy for a bank to assume that "We are doing EBM, we don't need a system to help us manage it, and we can simply improve our processes." While this may be true to a certain extent, there are many limitations to this approach which will hamper the bank's ability to move towards best practice. While it is easy to assume that it would be possible to manage all new campaigns manually or within an automated trigger within a core banking solution, there are some limitations to this approach.

While it is theoretically possible to implement an EBM environment in a manual way in an isolated banking environment, Teradata offers a unique combination of technology, services, and experience to help your organization achieve best practice and obtain a higher ROI from your customer base faster.