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Register for this exclusive online event, where you'll learn how to:

better understand the profitability of customers, products and processes
integrate client insight into daily operations
develop unique value propositions to build mutually beneficial relationships with customers
better segment customers and predict preferences and behaviors
develop a customer-centric business architecture


Guest Speaker
Kevin Purkiss
Head of Client Profitability Analytics, Client Knowledge & Insight
RBC Financial Group

Technical Requirements
To view this FREE web seminar from the convenience of your office, you'll need a standard web browser that supports Java. Internet Explorer 5.0 or higher, or Netscape 4.78 or higher is recommended.

Free When You Attend!

Customer Equity Optimization
Attend the RBC Financial Group web seminar and you will receive this article by Ron Swift, Vice President for Cross Industry Solutions at Teradata; Sam Gragg, Assistant Vice President, Teradata Customer Management Solutions; and Brian Handly, Senior Profitability Analytics Consultant with Teradata Customer Management Solutions.
See how to orchestrate your leading value indicators to increase customer profitability.
Learn to focus your business on a Customer Equity Optimization (CEO) strategy.
Share in six best practices of identifying and measuring customer equity.
Understand the technology investment needed to implement a customer equity strategy.
Learn how to measure the quality and performance of your CRM process.

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