The most important thing any business person does is communicate with prospects and customers. The question is - how good are you at it? With Teradata CRM, your power to create and optimize compelling value propositions for the right customer at just the right time is as easy as participating in a good conversation.

The Dynamic Customer Relationship Optimization Process (CRO) is the single most important driver for adopting Teradata Customer Management solutions. Teradata integrates process-friendly analytical tools that show you what your customers value, plus tools are industry specific and implemented in weeks, not months.

Teradata CRM extends the right-time communication capabilities. In other words, personal messages arrive when they matter most to your customer and when they are most opportune for your business. Teradata CRM also enables ALL users of the system - from IT to marketing to administrations and end users - everyone is engaged to drive value more effectively. Simply stated, Teradata CM helps you: measure, analyze, plan, act, and adapt.

As an example, Teradata CRM helps a leading international bank:
1) achieve greater velocity by initiating 100 major campaigns in six short months,
2) generate more than one half million sales leads in one year (representing more than $4.4 billion in new business),
3) achieve 98.4% retention, and
4) increase net profit by 28.7% in six months. Pretty impressive.

Teradata's global leadership in enterprise data warehousing and information management speaks for itself. Where is your company in the path of the customer management evolution?