CATHRYN RHEINER
vice president, CRM solutions, SAP Americas
What's the best business alignment lesson you ever learned?
Stay as connected as possible to the revenue stream—stay close to the customers. IT is too often too far removed from customers and their impact on the company.
What do you think the business/ IT partnership will look like in 10 years? 20? 50? A century from now?
I'm hoping that it's so well integrated that companies no longer experience an "us against them" mentality. Everybody is focused on affecting the business and making it better.
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BRIAN ROBERTSON
managing director, BearingPoint
What's the best business alignment lesson you ever learned?
The importance of finding the "burning platform," shared by both IT and the business, that will motivate enthusiasm and innovation.
What do you think the business/ IT partnership will look like in 10 years? 20? 50? A century from now?
It will be a true partnership. Each party bringing its own strengths, united towards achieving a common goal. IT will be at the executive table with full credibility, functioning as a business and taking accountability as well as managing innovation and enabling business success.
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PAUL RODWICK
vice president, marketing and applications product management, Siebel Business Analytics
What's the best business alignment lesson you ever learned?
Communicate regularly. Communicate bad news faster than good news. Be able to design for flex so you can adjust and manage change.
What do you think the business/ IT partnership will look like in 10 years? 20? 50? A century from now?
The barriers between business and IT will be reduced because of the trend for IT to become business savvy, business fluent. [Also] because business users are becoming much more aware of technology and have increased expectations.
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BJORN-ERIK WILLOCH
vice president, global consulting solutions leader, Capgemini
What's the best business alignment lesson you ever learned?
The best lessons come from failures. I worked with a high-tech organization that just missed an entire cycle/generation of products and services. The company almost broke down and bankrupted. Misalignment was a big driver, one of the reasons why they didn't catch the cycle. And the lesson is that this is not just theory: Companies could go bankrupt if this is done wrong.
What do you think the business/ IT partnership will look like in 10 years? 20? 50? A century from now?
The world moves so fast it is stunning. Young people will be running everything and gray hair will come at a premium!
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