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Industries > Financial Services > Optimize Cross-Sell Opportunities

Business Issue:

Optimize cross-sell opportunities and delivery channel mix to get the highest ROI

Staying competitive and gaining market share requires flawless execution and a strict focus on the customer. Information—and intelligence—are the keys to acquiring and retaining your all-important customers.

Teradata Value Analyzer will help you identify your most and least profitable channels and offerings and allow you to optimize cross-selling opportunities.

Why is this a critical business issue?

Competition is fierce in the financial services industry. You need to maintain your market share and capture more. It's much cheaper to retain an existing customer than it is to find a new one. To learn how some of the industry's thought leaders think, read the articles below.
* Enterprise Event Management in Banks
* What Business Leaders Need to Know NOW About Customer Insight -  Alton Adams, Accenture

What are others doing?

Many of the world's leading financial institutions are harnessing their information assets and putting them to work building and maintaining customer relationships and accurately predicting the future. Read what others are doing.
* Barclays Bank Implements Teradata CRM for Customer Management
* Schwab Selects Teradata Data Warehouse Technology to Enhance Customer Service and Reduce IT Complexity

What are the experts recommending?

Experts believe that determining customer value and retaining your most valuable customers are critical to a financial services institution's long-term success. Read what they have to say.
* Seeking to Improve Your Customers' Experiences with Your Company? Try Customer Experience Management. -  Tom Johnson, BearingPoint, Inc.
* Customer Strategies for Enterprise Growth

What should you do?

Teradata delivers industry-leading financial services solutions that help you drive increased customer satisfaction, profitability and ROI. Read the following information to gain greater insight on how to leverage the power of Teradata and to plan your next steps.
* Teradata Extends the Range and Analytical Capabilities of its Financial Management Solution
* Considerations for Organizations Contemplating an Event-Based Marketing Environment
* Teradata Enterprise Data Warehouse Roadmap for Financial Services Industry
* Special Section: Financial Services -  by Jackie Zack
* Features: CRM investment yields dividends -  by Keith Power



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