Palo Alto, Calif. — May 17, 2005 — Frost & Sullivan’s recent analysis, North American CRM Analytics Markets, selected Teradata, a division of NCR Corporation (NYSE: NCR), as the recipient of the 2005 Data Warehouse Technology Leadership Award for its solutions, expertise and solid customer references in the CRM Analytics category.

The Award goes each year to an organization that has demonstrated excellence in technology leadership. Frost and Sullivan recognizes excellence in all stages of the technology life cycle – incubation, adaptation, take-up, and maturity – which ensures a continuous flow of improvements that benefit analytical CRM users across industries.

Teradata's flagship offering is their enterprise data warehouse, which brings together all of a company's data into a single repository for a completely integrated view of the business. Recognized as a pioneer, the company has over 20 years of experience in the data warehouse and enterprise analytics space.

Analytical customer relationship management (CRM) poses an opportunity and a challenge for enterprises to leverage existing investments in operational CRM systems. Once efficiency gains from automating transactions are realized, further return on investment is possible primarily through improved effectiveness of customer interactions. This forms the basis for building the business case for CRM analytics.

CRM analytics not only entails building technical capabilities to extract and aggregate valuable customer insights, but also putting in place the right mechanisms to act upon them in a timely and gainful manner. Teradata's approach is end-to-end, beginning at the point of customer sale, service or interaction, extending through the enterprise data warehouse, refined and exploited through enterprise analytics applications – and delivered at the right time to managers for decisioning and business execution.

An unprecedented growth in customer data, combined with a cultural shift toward customer centricity, accentuates the need for robust customer data integration (CDI). "For this to happen, enterprises need to move away from a decentralized data mart based solution to a centralized data warehouse based solution," says Frost & Sullivan Research Analyst Ashwin Iyer. "This not only brings about improved data quality, but also provides a robust platform for data management and rapid processing of ad-hoc queries." Timely and accurate customer insight on an enterprise scale holds the key to success in CRM analytics.

The Teradata data warehouse offers unequalled breadth and depth of data management functionality, unmatched scalability, and highly optimized hardware and software. Its active data warehousing environment supports demanding levels of performance and availability, and built-in data mining and analytical capabilities drive superior business responsiveness. For example, it powers multiple business intelligence (BI) applications without requiring specific data models to be built for each BI application.

"Over and above Teradata's technology are its end-to-end service capabilities," notes Iyer. Teradata's Professional Services consultants bring to bear exceptional data warehousing expertise combined with several years of industry-specific experience.

Committed to unlimited value creation for customers, Teradata has also engaged in strategic partnerships with Siebel and SAP to provide enhanced integration with their products. Teradata also has alliances with dozens of other information technology providers to ensure customer solutions are tailored to specific needs.

With over 1,200 installations at more than 750 companies in over 100 countries, Teradata’s clients include 80 percent of the top global telecommunications firms, 70 percent of top global airlines, 65 percent of top global retailers, 60 percent of top most admired companies, and 50 percent of the top transportation logistics firms. Teradata clients are also leaders in the banking industry, government, insurance and healthcare, and manufacturing industries.

For leading-edge data warehousing and enterprise-class analytical solutions, Teradata is the deserving recipient of Frost & Sullivan’s 2005 Technology Leadership Award.

Teradata (www.teradata.com), a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata’s award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.

NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s ATMs, retail systems, Teradata® data warehouses and IT services provide Relationship Technology™ solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,000 people worldwide.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

Contact:
Stacie Jones
210.247.2450
Stacie.jones@frost.com